Infront secures new partnership with German retail bank – an already established brand in football sponsorship

Düsseldorf, Germany / Zug, Switzerland, 23 November 2011 - Whilst this year's DFB Cup goes into the next round with first-class quarter-final games in a few weeks, the plans for next season are already in full swing with a new partner waiting in the wings: TARGOBANK has committed from 2012/13 as official partner of the prestigious club competition.

Infront Sports & Media, the exclusive marketing partner of the German Football Federation (DFB) for the DFB Cup, secured the retail bank, based in Dusseldorf, for a comprehensive sponsorship commitment. The contract runs for four years. As one of six partners, the company benefits from high media attention and an industry-exclusive positioning of its brand at one of the most popular football competitions in Germany.

TARGOBANK benefits from extended rights package
As a partner of the DFB Cup, TARGOBANK will receive an attractive rights package for all 63 matches of the competition. This includes a broad TV presence through LED and static perimeter advertising, comprehensive exploitation rights on the ground as well as many other marketing options in and around the stadiums.

With the new contract period for the marketing of the DFB Cup starting from the 2012 season, Infront is reducing the number of partners for the competition from eleven to six in a move to guarantee all brands involved an even higher presence and visibility. Commercial partners, including TARGOBANK, from the upcoming season onwards, will also be able to use the DFB Cup logo for their communication activities.

In addition, TARGOBANK will activate its sponsorship involvement comprehensively and interact with the football fans. Customers all over Germany will have the opportunity to watch the DFB Cup matches – from the first round up to the finals - live in the stadium and to support their favourite team in the competition.

“For us, the partnership with the DFB Cup means nation-wide presence in a variety of football stadiums from next season onwards,” said Jürgen Lieberknecht, Director of Product Management & Marketing at TARGOBANK. “This will help us strengthen our brand recognition as a modern retail bank onsite, making it an ideal complement to our existing sponsorship commitment at SV Werder Bremen.”

Long-term partnership strengthens the DFB Cup
Günter Netzer, Executive Director of Infront Sports & Media: “We have worked together successfully with TARGOBANK for several years already and are pleased to now be able to expand the partnership at one of the top events in German football. The DFB Cup is a unique format and fascinates fans all over Germany. For commercial partners, this is an excellent platform to approach their customers and employees in an emotional environment.”

About the TARGOBANK
TARGOBANK is a retail bank that belongs to the French cooperative bank Crédit Mutuel - one of France's largest banking groups, which supports 65,000 employees with approximately 19 million customers. It meets the demand of customers by providing reliable and simple advice and attractive products for life. TARGOBANK combines the advantages of banking as a service-oriented, direct bank providing competent advice in the branch or in the customer's home.

For further information: www.targobank.de

About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years to become one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a key player in winter sport, football and other summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of 500 staff in over 20 offices across 10 countries, the Group helps to annually deliver more than 2,300 event days of top class sport around the world.


For further information, please contact:
 
Jörg Polzer / Nike Möhle
Corporate Communications
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com

 
Peter Herkenhoff
Pressesprecher
TARGOBANK AG & Co. KGaA
Tel.: +49-211-8984 1959
Fax: +49-211-8984 1164
peter.herkenhoff targobank.de
www.targobank.de