News Detail

The German provider of photovoltaic system components expands its commitment to football by becoming premium partner of RSC Anderlecht, Belgium’s most successful club.

Ravensburg, Germany/Anderlecht, Belgium, 16 January 2012 – MAGE SOLAR, the international photovoltaic system components provider based in Germany, gets involved in Belgian club football as premium partner of RSC Anderlecht. The agreement was facilitated by the international sports marketing company Infront Sports & Media. MAGE SOLAR, which is already involved in German club football, is now expanding its sponsoring activities internationally in a process to further promote its brand. As premium partner the global photovoltaic company made its first appearance in the Belgian Jupiler Pro League yesterday, when RSC Anderlecht beat Club Brugge 3:0.

The Royal Sporting Club Anderlecht is the most successful football club in Belgium in terms of national as well as international titles. The team is currently ranked first in the Jupiler Pro League, therefore attracting particular attention in and outside of Belgium. As premium partner, MAGE SOLAR will benefit from wide-reaching advertising space in camera view, including significant presence on the LED boards, as well as from a comprehensive hospitality package that the company will have at its disposal. With RSC Anderlecht, MAGE SOLAR will gain exposure across all home games of the regular season, the play-offs, home games of the Belgian Cup as well as selected preliminary games for the UEFA Europa League.

The involvement follows the successful introduction of MAGE SOLAR to German football at the popular SC Freiburg – an agreement, which was also negotiated by Infront.  MAGE SOLAR is a premium partner to SC Freiburg and name giver for the club’s stadium. Given how football commands such a strong interest across all of Europe, as well as on a global level, the exceptional experience with the sponsorship in Freiburg can now be noted as the start of MAGE SOLAR’s full commitment to this captivating sport.

Dr. Markus Feil, CEO of MAGE SOLAR AG: “There is one club that stands out throughout the entire Benelux region. A football club with a long and impressive list of international successes across Europe – the distinguished RSC Anderlecht. With this sponsorship we have scored our second goal in the quest to align the MAGE SOLAR brand with an equally prominent football club within Europe.”

Roger Vanden Stock, President and Chairman RSC Anderlecht, adds: “Sustainability in player development and sporting performance is what characterizes our club. Sustainability in energy solutions is what represents our new partner. We consider this partnership an excellent fit and welcome MAGE SOLAR at Belgium’s most successful club.”

Ralf Koslowski, Managing Director of Infront Germany, comments: “With the partnership between MAGE SOLAR and RSC Anderlecht, we managed to facilitate an existing sponsorship client’s entry into a new market and to broaden the brand’s geographic brand exposure. The agreement demonstrates our full and committed approach toward our partners in terms of exploring opportunities outside the broad Infront portfolio.”

About MAGE SOLAR
MAGE SOLAR AG, which is based in Ravensburg, Germany, specializes in photovoltaic system components and provides high-quality photovoltaics modules, intelligent mounting systems and high-performance brand inverters. As a part of the international MAGE GROUP, it uses the Group’s 35 years of know-how to develop optimally coordinated system solutions. A competent partner network guarantees profitable solar energy systems for customers throughout Germany and in 14 further countries. In 2010 the company generated sales of EUR 250 million with around 140 employees.

About RSC Anderlecht
Royal Sporting Club Anderlecht is a traditional Belgian football club and was founded in 1908. The club is the record winner of titles and championships of all Belgian football clubs. 31 domestic league titles, 9 national cups, 3 European Cups and 2 international super cups. RSCA plays in the west-side of the capital of Belgium, Brussels. The club produced international star players such as Paul Van Himst, elected player of the century by the fans, Robbie Rensenbrink, Frankie Vercauteren, Vincenzo Scifo, Vincent Kompany, currently captain of the Premier League top side Manchester City, and Romelu Lukaku. The club is the most stable club of the country. Only 5 Presidents led the club through 104 years of history.

About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, is one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a key player in winter sport, football and other summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of 500 staff in 20 offices across 10 countries, the Group helps to annually deliver 3,300 event days of top class sport around the world.

 

For further information, please contact:
 
Jörg Polzer / Nike Möhle
Corporate Communications
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com
 
Svenja Bartl
Head of Department – Communications
MAGE SOLAR AG
Tel. +49-751-560 17-335
s.bartl magesolar.de
www.magesolar.de
 
David Steegen
Communication Manager
Royal Sporting Club Anderlecht
Tel. +32-2-528 88 55
david.steegen rsca.be
www.rsca.be