Infront Press Centre
Infront Sports & Media acquires B2RUN – one of the largest European corporate running series
Zug, Switzerland/Munich, Germany, 13 December 2013 – The international sports marketing company Infront Sports & Media is to acquire B2RUN GmbH & Co. KG with effect as of 1 January 2014 in a 100 per cent takeover from the previous owner, consulting firm actori. B2RUN organises – under the corresponding brand name – the German company running championship which includes ten events each year and attracts approximately 5,000 companies, including numerous blue chip brands. In total, over the course of 2013, the number of participants, mobilised by their employers, increased to over 100,000 (+22 per cent compared to the previous year). The figure made B2RUN the largest running series in the German-speaking region and under Infront’s tenure the series will continue to expand both nationally and internationally over the coming years.
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