After having previously been involved as advertising partner of the DFB Cup, Volkswagen AG is now one of six Official Partners of the competition. Werner Eichhorn, Head of Sales and Marketing at Volkswagen Germany, is already looking forward to the upcoming season: “With the Volkswagen brand, we are already successfully engaged with various clubs in the Bundesliga. With the DFB Cup, we will from next season onwards be present all around Germany and in professional and amateur football at the same time. The excitement of the games along with the highly emotive environment and atmosphere conveyed for the fans throughout the DFB Cup season provides the ideal environment for us to present the Volkswagen brand.”

The German Football Association (Deutscher Fussball-Bund) is now looking forward to welcoming its first automobile manufacturer to the highest sponsorship level of the DFB Cup. "We are delighted that Volkswagen, as another major international brand, is committed to this attractive competition. Through the marketing of the shirt sleeve further revenue for the participants of the DFB Cup will be achieved,” said Denni Strich, Marketing Director of the German Football Association.

“The involvement of Volkswagen - especially with the new presence on the shirt-sleeve of all participating teams - is a strong commitment  to the DFB Cup. The entry of the brand also emphasises the value of the prestigious competition,” said Günter Netzer, Member of the Board of Directors at Infront Sports & Media - the exclusive marketing partner of the German Football Association for the DFB Cup.

The new contract between Volkswagen and Infront is based on an integral marketing concept for the competition that has been further enhanced by Infront for the upcoming season. The number of partners has been reduced - from the previous eleven to six. All companies benefit from industry-exclusive contracts.

As part of the DFB Cup 2012/13, a total of 63 games will be played with eight matches shown live on German free TV through the course of the season. In addition, all DFB Cup matches will be broadcast on pay-TV. The first round of the DFB Cup, with a total of 64 teams participating, takes place from 17 to 19 August 2012. The final is on 1 June 2013 and will be located at Berlin's Olympic Stadium.


For further information please contact:

Jörg Polzer / Nike Möhle
Corporate Communications
Infront Sports & Media AG
Tel. +41-41-723 17 18
Fax +41-41-723 15 16
press infrontsports.com
www.infrontsports.com

 

Nicolai Laude
Leiter Sportkommunikation Marke Volkswagen
Tel. +49-53 61 9-47856
Fax: +49-53 61 9-5747856
nicolai.laude volkswagen.de
www.volkswagen-media-services.com

 

Jens Grittner
stv. Direktor Kommunikation & Öffentlichkeitsarbeit
Deutscher Fußball-Bund e.V.
Tel. +49-69-67 88 420
Fax: +49-69-67 88 204
Jens.Grittner dfb.de
www.dfb.de