Volkswagen becomes Official Partner of the DFB Cup
- All 64 teams to advertise Volkswagen brand on shirt-sleeves
- Volkswagen to receive extensive board advertising at all matches
- As marketing partner to the DFB, Infront closed the sponsorship agreement with the brand
Wolfsburg, Germany/Zug, Switzerland, 22 May 2012 – From next season onwards, Volkswagen is to take the role of Official Partner of the DFB Cup for the first time - benefitting from extensive advertising and marketing rights at all 63 games of the season. The fully comprehensive package of rights also includes logo positioning on the highly visible right shirt-sleeve of all 64 participating teams. This is the very first time in the history of the competition that this section of the kit has been centrally marketed.
After having previously been involved as advertising partner of the DFB Cup, Volkswagen AG is now one of six Official Partners of the competition. Werner Eichhorn, Head of Sales and Marketing at Volkswagen Germany, is already looking forward to the upcoming season: “With the Volkswagen brand, we are already successfully engaged with various clubs in the Bundesliga. With the DFB Cup, we will from next season onwards be present all around Germany and in professional and amateur football at the same time. The excitement of the games along with the highly emotive environment and atmosphere conveyed for the fans throughout the DFB Cup season provides the ideal environment for us to present the Volkswagen brand.”