Fans of 2012 IIHF Ice Hockey World Championship to enjoy all 64 games for free on YouTube
Infront has been the driving force behind a high quality video stream via a dedicated YouTube channel presented by main sponsor Škoda
Zug, Switzerland, 3 May 2012 – Infront Sports & Media, exclusive media and marketing partner to the International Ice Hockey Federation (IIHF), has realised an official dedicated YouTube channel that will feature all 64 games of the upcoming 2012 IIHF Ice Hockey World Championship running from 4 to 20 May in Helsinki, Finland and Stockholm, Sweden. The dedicated channel at www.youtube.com/icehockey presented by main sponsor Škoda will provide fans throughout the world with high-quality video stream both live and on demand of each game as well as daily highlights, such as best action, goals and saves. The service is free of charge.
Infront handles all forms of electronic media rights for the IIHF Ice Hockey World Championship including TV and digital media on a worldwide basis. The collaboration with YouTube guarantees full tournament coverage to ice hockey fans far and wide — no matter where they are in the world on any platform and anytime. Access is only geo-blocked in a few countries where exclusive media license agreements are in place*.
Extensive broadcasting – keeps a pace with fan demand